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The New How

The New How
  • #: 9703
  • Price: $6.99 In Apple Store
  • Category: Books
  • Updated: 2010-03-04
  • Current Version: 1.1
  • 1.1
  • Size: 8.40 MB
  • Language: English
  • Seller: O'Reilly Media, Inc
  • Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iOS 2.0 or later
  • © Nilofer Merchant LLC
  •  Add to Favorite apps

 

Description

By Nilofer Merchant

Published by O'Reilly Media (http://oreilly.com/catalog/9780596156268)

Once in a generation, a book comes along that transforms the business landscape. For today's business leaders, The New How redefines the way companies create strategies and win new markets.

Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. The New How turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement.

In The New How, Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective.

* Enhance performance and outcomes by deflating the "air sandwich" between executives in the boardroom and employees

* Recognize that strategy and execution are thoroughly intertwined

* Understand how successful strategy is founded in effective idea selection-a pile of good ideas doesn't necessarily build good strategy

* Create company strategy and link it to targeted execution, using the practical models and techniques provided

Superb Reading Features

Through a partnership between O'Reilly Media and Lexcycle, this app includes the same features that have made Stanza an iPhone phenomenon with over a million downloads:

* Full book text search

* Several fonts and themes to choose from

* Built-in dictionary

* The ability to add annotations

* Landscape view

* Extensive cross-referencing and working hyperlinks

* Zoom function for images and screenshots

About O'Reilly Media

O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, research, and conferences. Whether it's delivered in print, online, or in person, everything O'Reilly produces reflects the company's unshakeable belief in the power of information to spur innovation. Learn more about Ebooks from O'Reilly at oreilly.com/ebooks.

About Lexcycle

Lexcycle is the creator of Stanza Bookbinder which was used to create this standalone book application. Stanza Bookbinder is based on the popular iPhone Ebook reading application, Stanza. For more information about Stanza, visit www.lexcycle.com.

What's New in Version 1.1

Fixed minor typos; updated to latest stylesheets.

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The New How iPhone Screenshot 2
The New How iPhone Screenshot 3

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The information may be outdated (2011-03-27 09:14:17). For actual information go to iTunes

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